Over the past three decades, A-Ski has become one of the most trusted musical tastemakers in the U.S. and beyond. As a DJ, producer and musicologist, he consistently raises the bar in performance and showmanship. His style, often described as “refreshing and energetic”, has earned this music aficionado a loyal following and a reputation as “the life of the party.” His eclectic selections and skillful approach make him a triple threat to his peers. Refusing to rely on gimmicks or trends, A-Ski’s reputation is solely built on a sincere love of music, dance and atmosphere. “Improving the quality of life through sound” is his mantra, which has maintained the longevity of this Los Angeles native’s career in music.
His unique sound has also contributed to the branding of companies such as Nike, Puma, Adidas, Estee Lauder, Red Carpet Boutique, Sport Illustrated, Ralph Lauren, Scion/Toyota, HBO, True Religion Jeans, and many more. He’s played various legendary venues and residencies such as The W Hotel, The Standard, The Roosevelt Hotel, Temple Bar, The Catch One, King King, Zanzibar, House of Blues (Sunset),etc.  His commitment to social causes and outreach is also apparent in the roster of foundations and agencies he works with such as: AIDS Project LA, Breast Cancer Society, Michael Comte’s Shared Water Foundation, as well as Laubach Literacy. He also contributed as Producer collaborating with Director Rotimi Rainwater for the documentary “Lost In America” (Halle Berry, Rosario Dawson, Tiffany Haddish, Jon Bon Jovi, etc) A-Ski has worked with various record labels such as Virgin, Interscope and Geffen, while his creative/marketing savvy created the privilege to work behind the scenes with many iconic artists.

Currently, his company UNIQUE74 is a label imprint which produces various music projects that are exclusively released under the moniker in addition to producing and consulting for various events and projects throughout the world.

 

Unique74 created in 1995 during the midst of a changing music industry becoming increasingly mundane and predictable. As a lifelong participant of the arts and die hard music lover, I felt a void that needed to be filled in many of the modern sounds that I was searching during my quest for the “perfect beat”. As a result, this company was born to help fill that space in elevating “music, life and atmosphere” (which happens to be our mantra). Unique74 is dedicated to producing music-based events and projects that reflect a lifestyle of the silent majority while reaching a common ground.